Fake news sites have long been used and embraced by online marketers as a fruitful sales tool. You might have seen a fake news site or two before if you've been browsing the Internet and trying to find product reviews.
The FTC has recently placed a ban on fake news sites. Here's what to learn and what this implies for online marketing.
The normal signs of a fake news site are either a supposedly legitimate news report video on a product in conjunction with numerous supposed icons from big-name and reputable news sources like CNN. These graphics indicate that the merchandise has been featured on these reputable news sources previously, and the sole reason why these fake news sites are able to display these graphics is if their product truly has been mentioned and featured on these reputable news sites.
Just how these fake news sites have gotten away with it previously by just using paid advertising to obtain their product listed on these reputable sites. So if they say that their product has been featured on CNN, this simply means that they have purchased a banner ad to look on CNN's website
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That is one of the major ways which these sites have now been able to sneak under the radar seemingly playing by the principles as much as this point. But now the FTC has passed a new law which forbids the usage of these sites as a marketing tactic. Several consumers were likely feeling betrayed and tricked until enough of them complained to obtain the Federal Trade Commission's attention.
It won't take extended because of this to pass into other niches. If you've been using these types of sites as your landing pages, it may be time and energy to search for additional options with regards to marketing your products or services.
The FTC in addition has fall on using outlandish and specific claims or testimonials unless they're absolutely able to be proven. If you've ever visited a weight reduction product's page online, you've probably seen what they're talking about. Claims about losing 100 pounds in 3 months and displaying a photo of a slim "after photo" person are just what they're talking about.
Whilst the FTC is tightening its watch over affiliates, you can find still approaches to happily coexist and make serious money online through white hat marketing practices. The main element so far as the FTC is worried is transparency in marketing.
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